Jenn at TweetReach
posted this on April 02, 2010 10:45
TweetReach offers three types of Twitter analytics reporting: one-time snapshot reports, ongoing tracking, and historical analytics.
One-Time Snapshot Reports
Our static snapshot reports are perfect for a quick glimpse into recent Twitter activity about a term and baseline account measurement. We offer two types of one-time snapshot reports - a free quick report and a paid full report. The only difference between the quick report and the full report is the number of tweets analyzed. Both analyze tweets from the past few days (up to a week in many cases).
The quick snapshot report is a fast and free way to review the last 50 tweets about a search term. The quick report is free of charge, runs in just a few seconds, and anyone can run a quick report by going to http://tweetreach.com and entering a search term. The quick report includes all the information explained below, but only includes data on the 50 most recent tweets about your topic. There's no signup necessary to run a free report, but if you'd like to save your reports for later, you can sign up for a free TweetReach account.
The full snapshot report goes back as far as Twitter's search API allows us to go. A full report is useful if you're searching for a term that will generate more than 50 tweets. To purchase a full report, first run a quick report. If your search term generates more than 50 tweets, you'll see a link where you can buy the full report. The full report provides the same metrics as a quick report, but includes as many tweets as we can get from Twitter. Right now, we can search up to 1500 tweets or back one week, whichever comes first. A full report costs $20 and will be emailed to you in both PDF and CSV formats.
Ongoing TweetReach Tracker
The TweetReach Tracker is our real-time, unlimited tweet archival and analysis tool. Trackers connect to the Twitter stream to monitor a campaign over time and store the tweets on our own servers for analysis. This means the Tracker is not subject to the 1500-tweet, 7-day limit we're subject to in the one-time snapshot reports and will include all tweets about your topic. Once your Tracker is set up, we will track all new and future tweets as long as you want. Trackers provide in-depth metrics like reach, exposure, contributor analysis, tweet and retweet details, bit.ly clicks, and much, much more. For a tour of a Tracker, click here.
The TweetReach Tracker is great for tracking tweets about:
Marketing and PR campaigns
Events and conferences
Twitter contests and promotions
Brands, celebrities and Twitter accounts
Competitors and industry trends
Any active search terms that will generate more than 1500 tweets
If you're looking for in-depth, full coverage analysis of tweets posted more than one week ago, we can provide that through our historical analytics. This historical analysis will include all tweets posted for your search terms from anytime in Twitter's history, whether it was last month, last year, or five years ago. This is a more comprehensive analytics offering than our one-time static snapshot reports, and a great option if you want in-depth analysis of older tweets. Request a historical analytics report here.