Jenn at TweetReach
posted this on April 02, 2010 11:06
TweetReach is a simple way to measure how far something traveled on Twitter. TweetReach provides you with a set of metrics to help you understand an idea's reach on Twitter. We search Twitter for all mentions of a search term and generate a report with detailed information about that term’s reach on Twitter. Below is more information about how TweetReach works and exactly what it measures.
If you've ever wondered how many people saw a link, hashtag or keyword on Twitter, TweetReach can tell you. We measure the number of different people who saw tweets about something, as well as how many total impressions were generated (because some people may have seen more than one tweet). We'll also provide you with more information about the tweets themselves, and the people who tweeted about the topic of interest. This way you can learn who your biggest - and most influential - advocates are.
TweetReach is ideal for anyone uses Twitter for promotions, PR/marketing campaigns, contests, events, advertising, sponsorships and branding. If you or your client is using Twitter to promote a company or product, how do you know if your promotions are effective? Effectiveness on Twitter is a lot more than how many followers you have or even how often you are retweeted. TweetReach can help you understand how many people are seeing tweets about your brand and exactly who's talking about it.
We offer two types of analytics tools: the one-time snapshot report and the ongoing TweetReach Tracker. The one-time reports are perfect for a quick snapshot of recent historical activity (from the past few days). There are two versions of the individual report - the quick free version and the full $20 version. The free version will include up to 50 tweets and the full version will include up to 1500 tweets.
A TweetReach Pro account includes a set of snapshot reports and the TweetReach Tracker, which is ideal for ongoing monitoring, larger or more popular topics, and anything longer than a week. TweetReach Pro is our comprehensive analytics offering and is a no-commitment monthly subscription starting at $84 per month.
We also offer a free TweetReach account, which allows you to save your snapshot reports, download PDF and CSV versions of your reports, and share reports with your clients and colleagues.
If you need help deciding whether you need a one-time report or a Tracker, just answer these three simple questions.
