Jenn at TweetReach
posted this on July 30, 2010 10:15
The TweetReach Tracker provides ongoing, real-time Twitter measurement of any topic, campaign, brand or event. Our Tracker will find, analyze and archive all tweets about your topic. And a Tracker isn't limited to a few days or a few tweets; it can monitor unlimited new tweets for unlimited time, archiving them all for your access later. The Tracker measures reach, exposure, tweet types, contributors and more, all to help you understand your (or your client's) impact on Twitter. Trackers are available via a TweetReach Pro subscription.
Monitor your brand, industry and competition, see how Twitter users are interacting with your Twitter account, and track events, conferences and campaigns. The TweetReach Tracker makes it possible to comprehensively track any topic on Twitter in real time, as the conversation unfolds.
Monitor unlimited tweets*
Watch trends develop over hours, days and weeks (no time limit)
Tweets are streamed directly from Twitter to our servers in real time
Follow daily trends for KPIs like reach, exposure, tweets and contributors
Drill into time periods to see analysis of historical data
Measure engagement all the way down to the tweet level with retweet and reply statistics
Learn which tweets have the most retweets and the highest exposure
Discover your advocates and influencers with amplification ratings and Klout scores
Track URL clicks with bit.ly stats
Identify the most shared hashtags and URLs
Search within a Tracker to find specific terms or keywords
Export data to a CSV for additional custom analysis
Generate beautiful PDF reports for clients and stakeholders
When tweets start coming in, you can review, analyze and generate reports of your Tracker metrics. Here's a screenshot. (PS - We're starting to roll out a new look for our Trackers. Check it out!)
Tracker components include:
Reach - How many unique people received a tweet about your search term
Exposure - Total overall impressions generated about this term
Tweet Volume - The number of tweets about a search term and the breakdown of tweets, retweets, and @replies
Contributors - List of people who tweeted about the search term, includes person-level detail about a person's influence and impact on a Tracker (see screenshot below)
Averages - The average number of tweets per month and the average number of tweets posted per contributor
Amplification - The number of impressions generated compared to the unique reach (impressions per recipient account)
Tweets - List of all tweets about a search term, can be sorted by recency, highest exposure and most retweeted, also includes information about each tweet's retweets and overall impressions generated
Top 100 contributors - List of Twitter users who contributed the most impressions for your search term
Hashtag details - List of most-used hashtags, as well as details for individual hashtags
URL details - List of most-used URLs, as well as details for individual URLs and click statistics for all bit.ly links
Search - Search within your Tracker for specific keywords or users
Data export - Print your Tracker data to a PDF or export it to a CSV for use in Excel and Numbers
Time period rollup - View your data by day, week or month
Setting up a Tracker
Getting started with your TweetReach Tracker is quick and easy. You'll need one Tracker per campaign or general topic you want to monitor. One Tracker can consist of up to 15 search queries. There are detailed setup instructions here.
To generate a report of your Tracker results, first select the time period you wish to view. You can change the date range in the top right corner of your Tracker.
Then, you can print your data, export to a CSV file, or generate a PDF of your results (print buttons located at top right of Tracker page).