How does the TweetReach Tracker work?

A Tracker monitors all tweets about a campaign or topic. Like a TweetReach report, you need to first determine your search query. This can be one or more keyword, hashtag, username, etc... (up to 15 terms in each Tracker). Then set up and turn on your Tracker. From that point on, we’ll find, archive and analyze all public tweets about your topic until you turn the Tracker off. You can view analytics for your reach, exposure and more at any time - just log into your account. Tracker analytics are constantly updated and available to you anytime. You can generate reports for specific time periods or for the entire time the Tracker has been running. 

What metrics are calculated in the Tracker? 

The Tracker calculates the same metrics available in the standard TweetReach reports - reach, exposure, number and type of tweets, Twitter users, etc... These data are broken down over time so you can view trends and variations. In addition, the Tracker provides information about each tweet in the report, including how many times it was retweeted and how many impressions that tweet generated. You can see the most retweeted tweets, and the tweets that generated the highest exposure. In addition, the Tracker includes detailed contributor metrics like Klout score, number of followers and more. There are detailed reports for hashtags and URLs, including bit.ly clicks. 

How often are Tracker metrics calculated? 

Tracker metrics are calculated in real time, so the number you see is always up-to-date. The total reach number is updated every few minutes. If you hover over the little clock icon next to those numbers, you'll see when the reach number was last recalculated. 

Can a Tracker include old tweets? 

The Tracker starts finding tweets when you set it up and turn it on. It cannot go back and incorporate earlier tweets. The Tracker is meant to monitor Twitter activity in real time, as it happens. It can track unlimited new and future tweets for unlimited time, though. 

Does the Tracker impact regular TweetReach reports? 

Not at all. We still offer both the free and full ($20) TweetReach reports, which are perfect for snapshots or short campaigns. The Tracker is an additional offering for longer and more active campaigns, even ongoing brand monitoring. If you have a TweetReach Pro account, you’ll have both reports and Trackers available. 

How many Trackers do I get?

TweetReach Trackers are available to all TweetReach Pro subscribers. Depending on your Pro plan level, you’ll have between 1 and 20 Trackers. Note that this isn't the number of new Trackers per month, but the total Trackers you'll have available with each plan. 

• Mini Plan: 1 Tracker

• Basic Plan: 3 Trackers

• Plus Plan: 6 Trackers

• Premium Plan: 10 Trackers

• Max Plan: 20 Trackers

Click here to learn more about TweetReach Pro, including features and costs.

Can I track a username? 

Absolutely! Just enter that username into your Tracker's tracked terms. Make sure you leave off the @ symbol so we'll find all mentions of that account, including tweets from (and retweets of) that account. 

Can I stop and restart my Tracker? 

Yes! You can edit your Trackers from the main Tracker tab on your TweetReach portal. From there, you can change the status from Running to Stopped. Once a Tracker is stopped, it will no longer collect new data (until you turn it back on). Even after a Tracker is stopped, you'll still have access to all the data it collected when it was running. 

Can I edit my Tracker?

Yes, you can edit a Tracker at any time. When you save your updated search queries, the changes will take effect within a minute or two and your Tracker will begin finding new tweets right away. Changes will only affect new tweets, however, and will not impact tweets your Tracker has already found. If you wish to start over completely with a new topic, you might want to start an entirely new Tracker. 

What happens when I delete a Tracker? 

We remove the Tracker and all the tweets it found from our system. There is no recovering a deleted Tracker, so think carefully before clicking Delete. 

What should I search for in a Tracker? 

A Tracker can monitor up to 15 search queries at once (and up to 15 exclusions). Simply enter the terms you want to search for on the Tracker setup page. You can edit your search terms anytime. A few things to note about the way Twitter search works:

1. Don't use AND or + between multiple words. Unless a phrase is in quotation marks, we'll find all tweets with those words in them, in any order or arrangement. 
2. Line breaks in the Tracker setup form function as an OR operator. So if you put two words on separate lines, we'll find all tweets with either of those words in them (not both). If you want tweets with both words, put both words on the same line. 

Be sure to include common misspellings of your search terms, as well as alternate grammatical and plural/singular forms. If you ever have any questions about setting up your Tracker search terms, let us know before you start! We can help make sure you're getting exactly the data you want.  

Can I see a demo of a Tracker? 

Sure! Watch this short video to see how the Tracker works. 

How do I get access to a Tracker? 

To get a Tracker for yourself, sign up for one of our TweetReach Pro plans. TweetReach Pro is a simple, no-strings-attached monthly subscription that you can upgrade, downgrade or cancel anytime, and plans start at $84 per month. TweetReach Trackers are only available to TweetReach Pro subscribers.

What if I have more questions about the Tracker that aren't answered here? 

Just ask! Submit a help request here and we'll get back to you right away. We've also put together a Tracker user guide that explains its features in more depth.