There are so many variables that play into a tweet’s or campaign’s reach that there is no single benchmark that applies to every situation. However, it is helpful for you to know what sorts of TweetReach numbers are appropriate in general, and how to interpret your particular results. Additionally, we recommend that you run regular reports and compare your metrics over time (you can also do this automatically with a TweetReach Tracker). Here are a few guidelines for how to interpret your report numbers. 

Free report (up to 50 tweets)

Reach 
Low: 3,000 or less
Average: 10,000-30,000
High: 40,000 or more

Exposure (Impressions)
Low: 7,000 or less
Average: 20,000-50,000
High: 75,000 or more

Reach:Exposure Ratio
Low: 0.0-0.2
Average: 0.2-0.4
High: 0.6-0.9

Contributors
Low: 15 or less
Average: 25-40
High: 45 or more

Retweet volume
Low: 5 or less
Average: 10-25
High: 30 or more

For a detailed explanation of what these numbers mean, read this blog post about 50-tweet reports.

Full report (up to 1500 tweets)

Reach
Low: 100,000 or less
Average: 200,000-600,000
High: 1,000,000 or more

Exposure (Impressions)
Low: 300,000 or less
Average: 1,500,000-2,500,000
High: 5,000,000 or more

Reach:Exposure Ratio
Low: 0.0-0.2
Average: 0.2-0.4
High: 0.6-0.9

Contributors
Low: 200 or less
High: 1,000 or more

Retweet volume
Low: 200 or less
Average: 300-500
High: 650 or more

For a more detailed explanation of what your full report numbers could mean and what else to consider, refer to this detailed blog post.