Understanding the new Tracker 2.0

We've rolled out some changes to our TweetReach Pro Trackers! Here's everything you need to know about the new Tracker and what's included in the new design. First, here's what the new Tracker 2.0 looks like. 

New Tracker Design.png

 

From top to bottom, here are the components of the new Tracker...

Time period drilldown. Use the calendar icon to drill into a specific time period, going back to the day you started your Tracker. 

Roll up data by day, week or month. Your Tracker will roll up to show you data grouped by day, week or month. By default, it will roll up to the grouping that make the most sense, depending on how long your Tracker has been runnning. If it's a new Tracker, it will be rolled up by days. If it's an older Tracker, it will be rolled up by weeks or even months. You can change your view using the Day | Week | Month buttons in the top right corner. 

Reach and exposure are now together in one graph. We now group exposure (total impressions generated) and reach (the size of the unique potential audience) together in one graph. The blue bars represent unique reach and the yellow line represents total impressions. You can hover over any day, week or month to get details for that time period, including percent change over time. 

Tweet volume. This graph shows the total tweets posted about your topic for the time period viewed. You can hover over any day, week or month to get details for that time period, including percent change over time. 

Contributors. This graph shows the number of unique contributors in your Tracker - how many different people posted tweets about your topic. You can hover over any day, week or month to get details for that time period, including percent change over time. 

Tweet type breakdown. See the breakdown of types of tweets in your Tracker - we classify all tweets as either an original tweet, a retweet or an @ reply. 

Averages. This is new! You can now track the average number of tweets posted per month for your topic, as well as the average number of tweets each contributor has posted. 

Amplification. Amplification is another new metric, and shows you the amplification of your Tracker's tweets. Amplification is calculated by comparing the total number of impressions to the number of unique accounts reached (exposure : reach).

Top hashtags. Here on the main page of your Tracker, you can see the top five hashtags, sorted by total impressions generated. You can view a full list of all hashtags used in these tweets by clicking the three-lines list icon to the right of the Top Hashtags heading. You can also view detailed metrics for a particular hashtag by clicking on it. 

Top URLs. You can also see the top five URLs being shared, sorted by total impressions generated. You can view a full list of all URLs used in these tweets by clicking the three-lines list icon to the right of the Top URLs heading. You can also view detailed metrics for a particular URL by clicking on that URL. 

Top contributors. On the right side of your Tracker is a list of the top 50 people who have tweeted about your topic, ordered by impressions generated. You can view a full list of all contributors in your Tracker by clicking the three-lines list icon to the right of the Top Contributors heading. You can also view detailed metrics for a particular username by clicking on it. 

Search. You can search for tweets containing a particular keyword or hashtag, or mentioning a specific username. Type your terms into the search box just above the tweet list. 

Tweets. Finally, you can see the tweets themselves. First, we show you a list of the top 25 tweets that generated the most total impressions. Each tweet's total impressions is shown to the left of the tweet. You can also view a list of the 25 most retweeted tweets, with the total number of retweets shown to the left of each tweet. Directly underneath each tweet is a set of detailed metrics, including direct impressions, time posted, the number of retweets and replies received, and the total amplified impressions generated. You can view a full list of all tweets in your Tracker by clicking the three-lines list icon to the right of the tweet listing. 

Please note that you can still access the old version of the Tracker through June 10. Use the "View old version" link in the top right corner to access the previous Tracker view. 

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