Understanding the TweetReach Tracker

The TweetReach Tracker provides ongoing, real-time Twitter measurement of any topic, campaign, brand or event. Our Tracker will find, analyze and archive all tweets about your topic. And a Tracker isn't limited to a few days or a few tweets; it can monitor unlimited new tweets for unlimited time, archiving them all for your access later. The Tracker measures reach, exposure, tweet types, contributors and more, all to help you understand your (or your client's) impact on Twitter. Trackers are available via a TweetReach Pro subscription

Monitor your brand, industry and competition, see how Twitter users are interacting with your Twitter account, and track events, conferences and campaigns. The TweetReach Tracker makes it possible to comprehensively track any topic on Twitter in real time, as the conversation unfolds. 

  • Monitor unlimited tweets*
  • Watch trends develop over hours, days and weeks (no time limit)
  • Tweets are streamed directly from Twitter to our servers in real time
  • Follow daily trends for KPIs like reach, exposure, tweets and contributors
  • Drill into time periods to see analysis of historical data
  • Measure engagement all the way down to the tweet level with retweet and reply statistics
  • Learn which tweets have the most retweets and the highest exposure
  • Discover your advocates and influencers with amplification ratings and Klout scores
  • Track URL clicks with bit.ly stats
  • Identify the most shared hashtags and URLs
  • Search within a Tracker to find specific terms or keywords
  • Export data to a CSV for additional custom analysis
  • Generate beautiful PDF reports for clients and stakeholders
Some tweet volume limits apply at our various plan levels. If you have any questions about these limits, please ask. 

Understanding the Metrics

When tweets start coming in, you can review, analyze and generate reports of your Tracker metrics. Here's a screenshot. (PS - We're starting to roll out a new look for our Trackers. Check it out!)

 new_tracker_overview.png.png

Tracker components include: 

  • Reach - How many unique people received a tweet about your search term
  • Exposure - Total overall impressions generated about this term
  • Tweet Volume - The number of tweets about a search term and the breakdown of tweets, retweets, and @replies
  • Contributors - List of people who tweeted about the search term, includes person-level detail about a person's influence and impact on a Tracker (see screenshot below)
  • Averages - The average number of tweets per month and the average number of tweets posted per contributor
  • Amplification - The number of impressions generated compared to the unique reach (impressions per recipient account)
  • Tweets - List of all tweets about a search term, can be sorted by recency, highest exposure and most retweeted, also includes information about each tweet's retweets and overall impressions generated
  • Top 100 contributors - List of Twitter users who contributed the most impressions for your search term
  • Hashtag details - List of most-used hashtags, as well as details for individual hashtags
  • URL details - List of most-used URLs, as well as details for individual URLs and click statistics for all bit.ly links
  • Search - Search within your Tracker for specific keywords or users
  • Data export - Print your Tracker data to a PDF or export it to a CSV for use in Excel and Numbers
  • Time period rollup - View your data by day, week or month

 new_tracker_contributor_detail_small.png.png

Setting up a Tracker

Getting started with your TweetReach Tracker is quick and easy. You'll need one Tracker per campaign or general topic you want to monitor. One Tracker can consist of up to 15 search queries. There are detailed setup instructions here

setup_tracker.jpg

Generating Reports

To generate a report of your Tracker results, first select the time period you wish to view. You can change the date range in the top right corner of your Tracker.

Then, you can print your data, export to a CSV file, or generate a PDF of your results (print buttons located at top right of Tracker page).  

 Other questions?

Check our Tracker FAQ or ask us.

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