One topic Tracker can monitor up to 15 separate queries about a single campaign or topic. (Please note that if you want to track a specific account, you should set up an account-specific Tracker, not a more general topic Tracker.)
A Tracker will find all tweets that match any of your search queries and aggregate their metrics together in your Tracker, so make sure all the queries in a Tracker are related. You will be able to drill down into some details later (usernames, hashtags, URLs, etc...), but summary metrics will be calculated for the entire set of tweets.
A Tracker query can consist of any keyword, hashtag, phrase, Twitter username, URL or combination of those. Put each query on a separate line in the Tracked Terms field on your Tracker setup page (see below for an example). Some possible queries include:
- keyword - search for tweets containing any reference to this keyword, including hashtags or usernames
- keyword1 keyword2 - search for tweets containing both keyword1 and keyword2 in any order
- “keyword1 keyword2” - search for tweets containing the exact phrase “keyword1 keyword2”
- username - search for all tweets to, about and from a username
- @username - search for tweets that mention, reply to, or RT username (will not include tweets from that username)
- from:username - search for tweets from a username
- #hashtag - search for all tweets containing #hashtag
- url_contains:bit.ly/123456 - search for all tweets containing this URL or portion of URL
A few other tips for writing Tracker queries:
- You can include combinations of multiple terms to narrow down your results (such as username keyword1).
- Do not include OR, AND, +, or - in your Tracker queries. The AND is automatically implied with multiple keywords, and the line break functions as an OR.
- Queries are matched exactly (e.g., cat will not match cats).
- If your query has punctuation in it, it will be matched exactly so use quotation marks (e.g., "ow.ly" or "peanut butter & jelly"). Do not use any commas in your queries.
- Queries are not case sensitive, so uppercase and lowercase letters do not impact your results.
- Also consider including common misspellings and alternate combinations of your search terms in order to fully capture the concept you're measuring.
A Tracker can also exclude tweets that contain certain terms. Just add those words to the Excluded Terms field on your Tracker setup page. Here's an example Tracker setup: