What can I search for in a topic Tracker?

One topic Tracker can monitor up to 15 separate queries about a single campaign or topic. (Please note that if you want to track a specific account, you should set up an account-specific Tracker, not a more general topic Tracker.)

A Tracker will find all tweets that match any of your search queries and aggregate their metrics together in your Tracker, so make sure all the queries in a Tracker are related. You will be able to drill down into some details later (usernames, hashtags, URLs, etc...), but summary metrics will be calculated for the entire set of tweets. 

A Tracker query can consist of any keyword, hashtag, phrase, Twitter username, URL or combination of those. Put each query on a separate line in the Tracked Terms field on your Tracker setup page (see below for an example). Some possible queries include: 

  • keyword - search for tweets containing any reference to this keyword, including hashtags or usernames
  • keyword1 keyword2 - search for tweets containing both keyword1 and keyword2 in any order
  • “keyword1 keyword2” - search for tweets containing the exact phrase “keyword1 keyword2”
  • username - search for all tweets to, about and from a username
  • @username - search for tweets that mention, reply to, or RT username (will not include tweets from that username)
  • from:username - search for tweets from a username
  • #hashtag - search for all tweets containing #hashtag
  • url_contains:bit.ly/123456 - search for all tweets containing this URL or portion of URL

A few other tips for writing Tracker queries: 

  • You can include combinations of multiple terms to narrow down your results (such as username keyword1). 
  • Do not include OR, AND, +, or - in your Tracker queries. The AND is automatically implied with multiple keywords, and the line break functions as an OR. 
  • Queries are matched exactly (e.g., cat will not match cats).
  • If your query has punctuation in it, it will be matched exactly so use quotation marks (e.g., "ow.ly" or "peanut butter & jelly"). Do not use any commas in your queries.
  • Queries are not case sensitive, so uppercase and lowercase letters do not impact your results.
  • Also consider including common misspellings and alternate combinations of your search terms in order to fully capture the concept you're measuring.

A Tracker can also exclude tweets that contain certain terms. Just add those words to the Excluded Terms field on your Tracker setup page. Here's an example Tracker setup: 

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