You’ve always been able to use our TweetReach Pro Trackers to monitor activity with a particular Twitter account by setting up a couple specific search queries, but we've added new account-focused Trackers that are simpler to set up and easier to interpret.
Our new account Trackers feature all our traditional metrics - reach, exposure, tweet volume and unique contributors, hashtags and URLs, full tweet listing and search, and individual contributor metrics. But now, you also get a top-level view of a specific account's activity, including direct and amplified impressions, follower counts, mentions, retweet rates and more. The new Trackers are great for ongoing account monitoring and competitor analysis.
With a TweetReach Pro by Union Merics subscription, you can choose whether a new Tracker is monitoring an account or a topic. As always, a topic Tracker can monitor anything that appears in a tweet - keywords, phrases, hashtags, URLs, even Twitter handles. But now you can specify if you want a Tracker to monitor all interaction from and with a particular account only. Account-specific metrics include:
An account’s direct contribution
- Tweets: The number of tweets from an account over the time period you’re viewing
- Impressions: The number of direct impressions generated from those tweets, based on follower count
- Followers: Growth in follower count over time
Response to an account's tweets
- Retweets: The total number of retweets an account has received over a time period
- RT rate: The average number of retweets per tweet
- Mentions: The number of tweets that mention the Twitter account, including replies and retweets
Amplification of an account's tweets
- Total exposure: The total number of impressions after retweets and replies
- Multiplier: The ratio between direct impressions and amplified impressions
You can set up an account Tracker for any public Twitter account - yours or a competitor’s.