What metrics and information do I get with TweetReach Historical Analytics?

When your historical analytics have been processed, they'll be inserted in a TweetReach Tracker. If you've ever seen our real-time Tracker in TweetReach Pro, then you're familiar with the format. Our historical Tracker is just like our real-time Tracker, and includes all kinds of in-depth analytics. Here are the basics of what metrics are included in your historical analytics. 

Summary Metrics

First, you'll see four summary metrics at the top of your historical Tracker. These main metrics include overall summary information for all the tweets collected in your analysis.

Reach - The number of unique Twitter accounts that received tweets about your topic

Exposure - The total number of impressions generated about your topic (non-unique) 

Tweets - The total number of tweets collected and breakdown by type (including retweets and replies)

Contributors - The total number of unique Twitter users who tweeted about your topic

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Drill down: You can roll up the data by day, week or month (this depends on the duration of your analysis). You can also drill into a specific date or date range; use the date selector drop-down in the top right corner or click on any date's point in the graph. 

Export: You can export any of this data to CSV for use in Excel or Numbers. You can also download a summary PDF of your analytics.

Detail Metrics

Below the summary metrics are all the details about the tweets, contributors and important topics in your historical Tracker. You can click on any underlined element for even more detailed information about it, including any hashtag or username.

Top Hashtags - A list of the top five hashtags in your analysis, ordered by impressions. Click the three lines icon to see a full list of all hashtags used in these tweets. Click on a hashtag to see detailed information about how that hashtag was used in these tweets. 

Top URLs - A list of the top five URLs in your analysis, ordered by impressions. Click the three lines icon to see a full list of all URLs used in these tweets. bit.ly links will include click stats. Click on a URL to see detailed information about how that URL was used in these tweets. 

Top Contributors - A list of the top 100 contributors in your analysis, ordered by impressions. Click the three lines icon to see a full list of all contributors who posted about your topic. Click a username to see detailed information about that user's tweets. 

Tweets - A list of tweets included in this report. On the main Tracker page, you'll first see a list of the 50 highest exposure tweets in your Tracker. You can also view the 50 most retweeted tweets. Click the three lines icon to see the full tweet transcript, which can also be sorted by recency, impressions and retweets. You can also search for specific words in tweets with the search box. You can export any of this information to CSV.

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There's more detail about what metrics are included in a Tracker here. And if you have any questions about your analytics, please let us know

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